Ella brings over 15 years of multi-disciplinary experience in business development, product strategy, marketing and social media, design and UX across a range of markets such as Mobile, Computing, Cyber, IoT and Wearables. She led product strategy and strategic partnerships for corporates and startups and enjoys driving initiatives from concept to execution.
Ella is an expert in User Centric Design and Lean Startup methodologies and in recent years has been focusing on innovation in IoT. When driving business she is focused on creating ROI driven growth opportunities while brining a meaningful value to the end user.
Ella holds a BScTe, in Industrial Design, and Master of Science in Industrial Engineering & Management.